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I Have An Idea For An App – Where Do I Start?

If you have an idea for an app there are several things that you need to consider before proceeding with the development of the app. Failure to do this will either cause issues, delays and/or a huge waste of money.

Step 1: Evaluate if The App Even Worth Developing

This step is the most important step, failure to do this will cause a lot of issues later on. The last thing you want to do is develop an app that no one wants to use. Check the market to see if a similar app exists, if so, how many? Some markets are just way too saturated and that means you will have to spend a lot of money on advertising, etc.… to really get people to find & use your app in the first place.

Also, while doing market research, if you notice that there are not many competitors, you want to make sure that there is a demand for the app. Markets with very little to no competition can indicate that there is no demand for the app whatsoever but this is not always the case. To be sure, taking surveys, asking friends and family, and most importantly strangers as they will most likely give you their honest opinion (assuming you ask the right question).

With that being said, DO NOT go around telling people you are going to build an app, instead just ask them indirect questions. Here’s what we mean, don’t say: “Hey I’m developing an app to help people find their way around the airport, do you think it will be useful?” If you ask such a question, the person might not tell you the truth because they don’t want to crush your dreams if the app idea sucks or even worse if it’s a stranger, you don’t want them to potentially steal your idea. So instead, you should ask an indirect question such as “Hey, do you have a hard time finding your way around an airport? If so, what issues are you having”, Not only will you get an honest answer, you find out exactly what the “pain point” is and make sure that the app is solving the “pain” of the user.

Step 2: Get A Quote

Getting a quote well let you know if you will need funding in order to make your app a reality. The cost of getting an app developed can vary widely depending on what type of app you want to be developed and the functionality of that app. Are you looking for something that is simple? Or is it a very complex system? These are questions that need to be answered as well as many other questions in order to find out how much it will cost you.

If your app idea costs too much to develop, consider getting an investor be it Crowd Funding, Venture Capitalist or Angel Investor.

Step 3: Hire A Developer

When people try your app for the first time it needs work correctly. You can only make one first impression and if users have a hard time using your app or it flat out doesn’t work for them you’re most likely going to lose them as a user. This can be easily avoided when using a reputable developer like the ones available at Materialize Labs. Some of the clients for Materialize Labs consist of some very recognizable brands such as;, Mid America Mortgage, Red Bull, 20th Century Fox & WB Studios.

The reason why these major Studios & Companies trust Materialize Labs when it comes to app development is due to the fact that our developers get the job done right the first time. When it comes to app development, due to the number of apps out there, there is no room for mistakes.

Step 4:  Decided What you Want To Do

After you have your app developed, you need to choose what business model you want to use. Some people simply create apps, just to sell them for large sums of money. For example, you have a new idea for an app that has never been done before, you can then patent that idea after getting the app developed and then turn around and sell it assuming the idea for the app is indeed a useful one despite not having a single user using the app (though this will be a harder sell).

Or, you can just grow the apps user base and then sell it for a large sum of money because now you have proof of concept as well as demand for the app so this will provide you with leverage when it comes to selling the app.

The last option you have is to see the app through, meaning once it’s developed, you promote the app, continue to update the app, etc… with the hopes that it will become the next big thing.

Step 5: Have A Sound Monetization Model

Make sure that you have a sound monetization model, if you plan on sticking it through and have no plans on selling the app in the immediate or near future then you need to make sure that you know how the app is going to make you money. You have several options when it comes to this, you can either;

  • Charge a fee to use your app
  • Utilize advertisements.

These are the 2 basic concepts, but these 2 models have various aspects such as charging a subscription fee or in-app purchases, etc..

The best way to determine which monetization model would be best is to look at what your competitors are doing. Your competitors would not be using their current monetization model if it were not making them money so why re-invent the wheel?  It’s best to use what has already been proven to work.

One thing I do want to point out is that you need to make sure that you figure out the monetization model BEFORE getting the app developed. The last thing you want to do is spend money on an app that has no way of making money. With so many apps amiable today, choosing how to make money with your app needs to be aforethought.

Once you’ve completed the above 5 steps, the last step is to simply get started: Don’t wait! Procrastination is the enemy of success, the longer it takes you to get started the more likely it is that someone might think of the same or similar idea and take action before you do. A lot of people have good ideas for an app but the biggest issue is they fail to take action in a timely manner.



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