Advanced Commenting & Moderation System

Services we provided:

Product Strategy UI/UX Design Web and Mobile App Engineering Admin Content Management System Web-application development

The Client

Explore: Connecting viewers with nature through live streaming and educational content

Explore is a pioneering platform that connects audiences worldwide with nature through live streams, wildlife footage, environmental initiatives, and educational content. With a large and passionate community of nature enthusiasts and researchers, Explore sought to enhance user engagement and moderation capabilities by replacing their existing third-party commenting system with a fully custom solution. They turned to Materialize Labs to reimagine the commenting experience, improve moderation, and revamp their mobile app for better performance and interactivity.

The Challenge

Rebuilding an inefficient and rigid commenting system

Explore’s existing third-party commenting system lacked the necessary flexibility and advanced moderation tools. It didn’t provide robust role-based permissions, which led to inefficiencies in managing user interactions. Additionally, the system wasn’t well-integrated with Explore’s platform, resulting in poor user experience across devices. Explore needed a scalable and modular commenting system that could easily integrate with their platform and deliver enhanced user engagement and moderation tools. The new system also needed to support real-time updates, a wide variety of user interactions, and offer robust admin and moderator capabilities. Furthermore, the solution had to function seamlessly across different devices, ensuring a smooth experience on both mobile and web platforms. A key requirement was also the ability to implement this as a third-party service for other websites and apps, with a customizable admin panel for effortless moderation control.

The Solution

Custom commenting system with advanced moderation features and improved mobile app performance

Materialize Labs developed a comprehensive solution for Explore, implementing both backend and frontend systems tailored to their needs. On the backend, we designed a robust system for managing user comments, ensuring scalability and real-time updates. We also implemented role-based permissions to assign varying levels of control to users, moderators, and administrators, ensuring efficient management of community interactions. To address Explore's mobile app needs, we overhauled the user interface to boost performance and interactivity. The new app seamlessly integrated with the custom commenting module, providing an immersive user experience on both iOS and Android platforms.

Services we provided:

Product Strategy UI/UX Design Web and Mobile App Engineering Admin Content Management System Web-application development

Product Strategy

Understanding the needs of a dynamic community

Before building the custom commenting system, we conducted user research to understand how Explore’s community interacted with the platform and the pain points they encountered. This research helped inform the development of the commenting module, ensuring the system would not only meet the technical needs but also align with the preferences and behaviors of Explore’s diverse user base.

UI/UX Design

Fostering meaningful engagement through intuitive design

Our design approach focused on creating a clean, easy-to-navigate interface that would enhance user engagement. We utilized Figma to develop prototypes that guided the design process, ensuring the system was not only functional but also aligned with Explore’s mission of connecting people with nature. By improving the user experience, we made it easier for the community to participate in discussions and interact with the platform.

Web and Mobile App Engineering

Building for performance and scalability

We focused on creating a high-performance backend and a seamless, responsive front-end experience for both web and mobile platforms. With the integration of Kubernetes, we ensured that the solution could scale effortlessly as Explore’s user base and interactions grew, delivering consistent performance under varying loads.

Admin Content Management System

Streamlined moderation and management

A key component of the solution was the custom admin panel that gave moderators powerful tools to manage user comments, enforce community guidelines, and promote positive interactions. By integrating advanced moderation features like real-time reporting and blocking functionality, we empowered Explore to maintain a safe, inclusive, and engaged community.

Web-application development

Technology Stack To Reach Excellence

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