Transforming Fitness Content Delivery

Personalized Fitness Platform

A custom mobile application designed to showcase and distribute exclusive workout content, enabling a fitness influencer to expand her reach, engage subscribers, and manage her growing fitness empire.

Technologies used:

Node.js, NestJS, PostgreSQL, React Native, AdminJS, Mux, Feed.fm, Resend

Personalized Fitness Platform
The Client
A renowned fitness influencer aiming to expand her digital empire
The client is a popular fitness influencer with a significant following on TikTok and Instagram. Known for her dynamic workouts, she wanted to create a platform that would allow her to share exclusive workout content with her audience and offer training from other fitness professionals within her organization, building a comprehensive fitness community.
The Challenge
Creating a scalable and flexible subscription-based mobile app for fitness content
The main challenge was to develop a mobile application that could support a subscription-based model for exclusive workout content. The app had to be scalable to accommodate a growing number of subscribers and flexible enough to feature content from multiple trainers. Additionally, a custom content management system (CMS) was necessary to manage workout content, organize trainers, and integrate a music service to enhance the workout experience.
The Solution
A comprehensive, scalable fitness platform to grow the influencer's community
Materialize Labs designed and developed a robust mobile application with a custom CMS that supports the client’s growing fitness empire. The solution included features to manage subscribers, workout content, and music integration, providing a seamless and engaging experience for users while enabling the client to manage and expand her business.

Product Strategy

A steady revenue stream for fitness content

We developed a subscription-based model allowing users to access exclusive workout content for a monthly fee. This approach provides a consistent revenue stream for the influencer while fostering a loyal community of engaged fitness enthusiasts.

UI/UX Design

Creating an immersive and engaging fitness platform for users and administrators

We focused on designing an intuitive, visually appealing interface that seamlessly connects subscribers with exclusive workout content. The user interface simplifies navigation, allowing subscribers to explore workout channels, track progress, and interact with their favorite trainers effortlessly. For administrators, the CMS interface was crafted to facilitate easy content organization, trainer management, and performance tracking. The app’s design emphasizes accessibility, ensuring a consistent and motivating experience across devices, enhanced by integrated music playlists to boost workout engagement.

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Custom Content Management System (CMS)

Organizing and managing content and trainers

The custom CMS provides admin users with the ability to manage workout channels, upload video and audio content, track metrics, and manage trainers. This solution supports easy content organization by tagging workouts into categories and creating playlists (called “channels”) that users can explore. The CMS also integrates with feed.fm for music management.

Custom Content Management System (CMS)
Music Integration

Music Integration

Enhancing workouts with music

To boost engagement and motivation, we integrated music into the workout experience through a partnership with feed.fm. Each workout can be paired with a music channel, which not only enhances the user experience but also provides relevant information about the tracks playing alongside the workouts.

User Engagement Features

Tracking progress and increasing interaction

The app allows users to track their workout progress, follow specific trainers, and receive notifications when new content is uploaded. Additionally, users can view detailed metrics on their workout time and progress, increasing user engagement and satisfaction.

User Engagement Features

Web-application development

Technology Stack To Reach Excellence

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