A Suite of Tools for Market Research

RadiusLive: Remote Focus Group Platform

A comprehensive web platform enabling collaborative remote focus groups, interviews, and video editing, designed for a global leader in market research to centralize and enhance their processes.

Technologies used:

Figma, PHP, Laravel, ReactJS, GraphQL API, MySQL, Docker, AWS, SQS, Serverless Infrastructure, Unit Testing, CI/CD

RadiusLive: Remote Focus Group Platform
The Client
Radius Insights: A global leader in market research
Radius Insights specializes in helping Fortune 100 brands achieve growth through cutting-edge research techniques. They sought a centralized solution to streamline their research operations, improve collaboration, and deliver seamless focus group experiences. Materialize was chosen for our expertise in video streaming and ability to execute innovative, scalable platforms.
The Challenge
Building a platform to unify market research processes
Radius needed a platform capable of hosting live research interviews and focus groups while providing tools for collaboration, such as chat functionality, video bookmarking, and post-session analysis. The challenge was to develop a feature-rich yet user-friendly solution that met their specific requirements, fit within budget constraints, and ensured a seamless experience for both internal teams and external clients.
The Solution
A custom-built platform for collaborative market research
Materialize designed and developed RadiusLive, a centralized platform that integrates live streaming, interactive tools, and advanced data management. By combining intuitive design with robust engineering, the platform allows Radius to broadcast interviews and focus groups, store recordings with interactive transcripts, and provide powerful video editing capabilities.

Product Strategy

Reimagining market research operations with a centralized platform

Our solution consolidated the fragmented processes of hosting interviews, managing recordings, and analyzing data into a unified, scalable system. With a focus on meeting Radius’s specific needs, we ensured the platform delivered exceptional value by streamlining operations and enhancing collaboration.

The strategic approach enabled Radius to improve client engagement and save time while reducing operational complexity. By creating a platform that integrates seamlessly with existing workflows, RadiusLive has redefined how market research is conducted.

UI/UX Design

Revolutionizing market research with an intuitive, user-centered platform

We developed a user experience that simplifies the complex tasks of live streaming, collaboration, and data analysis. Our designs prioritize ease of use, ensuring that researchers and clients alike can navigate the platform effortlessly.

The design features real-time chat, video bookmarks, and an advanced clip-editing interface, making it easy to identify and highlight key moments during sessions. Combined with a sleek, responsive layout, the platform delivers a modern, professional experience tailored to Radius’s needs.

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App Engineering

Building a robust platform with advanced video capabilities

At the heart of RadiusLive is a custom video streaming pipeline that supports live broadcasts and stores recordings for on-demand playback. Additional features, such as interactive transcripts and a bespoke clip-cutting tool, enhance the usability and efficiency of the platform.

We leveraged scalable technologies like WebRTC for real-time communication and Docker for streamlined deployments. By focusing on performance and reliability, we ensured RadiusLive could handle high user volumes and deliver a seamless experience.

App Engineering
On-Going Support

On-Going Support

Ensuring long-term success with continuous updates and enhancements

Materialize remains a trusted partner, providing ongoing support and updates to adapt RadiusLive to evolving market research needs. From feature enhancements to system optimizations, we ensure the platform stays at the forefront of innovation.

This commitment to support has helped Radius Insights maintain a competitive edge, ensuring the platform continues to deliver exceptional value to researchers and clients alike.

Web-application development

Technology Stack To Reach Excellence

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